Like with the Telfar bag, Lirika Matoshi's big 2020 hit was actually an older style, first introduced last summer. You can shop Telfar's shopping bags (if you're quick) here. So, 2020 was a big year - but the next one's poised to be even bigger. Plus, it announced a collaboration with Ugg (after its partnership with Gap got canceled) in 2021. Telfar won the 2020 CFDA Award for Accessories Design. Alexandria Ocasio-Cortez was photographed carrying one on Capitol Hill. The brand had other moments this year that brought even more eyeballs to its branded tote. (Those are expected to ship in early 2021.) In its Q3 Index findings, Lyst named the Telfar Shopping Bag as the hottest women's product, "with demand for the bag spiking 270%." To combat this, Telfar introduced a Bag Security Program in August, a one-day pre-order system that ensured anyone who wanted a bag would get one. The year kicked off with a spread about "the Bushwick Birkin" (and the community around it) in The Cut, as well as an announcement that Telfar would partner with the Gap, before the global pandemic forced the mass retailer to cancel it, infamously. So, the brand was already in the headlines when it's already highly-anticipated bag restocks became even more heightened - to the point that they were hijacked by bots during the summer. Of course, Telfar's beloved signature shopping bag isn't new - the brand's been making it since 2010, to much fanfare - but it experienced a major resurgence in 2020. View the original article to see embedded media. (Though, of course, none is more important than a face mask.)Īhead, we highlight the fashion items we couldn't stop thinking about - or scrolling past - this year. These are the pieces that have been hyped up on the internet, photographed and shared non-stop and might just define 2020 in our wardrobes. Alexandria Ocasio-Cortez alike, and Hill House Home's highly Instagrammable Nap Dresses. And though retail, like many industries, has been hit hard by the Covid-19 pandemic, reports indicate that people are still shopping, albeit differently: Some might be more conscious about where their purchases are coming from and who's making them, others might be more inclined to spend their money on clothes to wear to work from home for the indefinite future.Īnd even though we haven't gathered in a while, there still seems to be a consensus on a handful of products that dominated the conversation in 2020 - like Telfar's signature shopping bag, beloved by your cool neighbor and Rep. Many of us have spent more time Online in the past nine months than ever before. These are the pieces that have been hyped up on the internet, photographed and shared non-stop.
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